I think, if your main reason for being in business is to maximize profitability, you must hate the work itself. We recently got in some custom-made-for-us tiddly winks made out of tagua nuts. They cost us $13 a set (of 25) and we sell them for $20 and donate the difference to charity. A profit-first business could never do that. It would miss out on the fun.

- grant petersen from rivendell bicycles

http://37signals.com/svn/posts/2772-bootstrapped-profitable-proud-rivendell